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Philips. A special event management.

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Philips

EVENT MARKETING, 2008

 

The Simplicity Event
Event for Philips was one of our most interesting and challenging projects.
Special staff organized to draft has been in Brazil at the previous event. To understand all the nuances of the upcoming event we signed contracts with high-experienced contractors from Europe.
Inside the grand hall we have constructed a real world of the future. Guests entered through corridor-tube with a diffused light and got into three demo areas with technical innovations and conceptual Philips solutions for everyday life and the environment.
2500 of visitors for three days visited the pavilion area of 7000 square meters, more than 1000 people in 10 months participated in the preparation of the event working through the details.
No doubt, The Simplicity Event was a real happening for Philips, Moscow and us!