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Professional basketball club CSKA

CSKA. National sport promotion.

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Awardee of 12th Moscow International Advertising Festival 2002.

Professional basketball club CSKA

ADVERTISING CAMPAIGNS, 2002

The war against football
Our partnership with CSKA began with a flash-like attack. We had to prove that basketball as the national sport is not inferior and even beats the football beauty, entertainment and the heat of the struggle. Finally we make a difference. Thanks to the game tone-of-voice, non-standard outdoor messages, courage and drive that CSKA hold, we were hit the target in all four periods.