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Bigaboom

BIGABUM. National lottery promo

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Bigaboom

ADVERTISING CAMPAIGNS, 2011

You can really win!

We solved multiple strategic objectives for the brand during this project. We included educational moment in the creative concept and finally have overcome the barrier of mistrust to lotteries. Bringing new technologies into the mechanics allowed us to position BIGABUM as Russia's first new generation lottery. For that we used successful western experience.
Millions of people throughout the country learned from the 360’ advertising campaign on television, radio, outdoor, digital channels and in the press that with BIGABUM "You can really win!".