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Xerox. Road Show ¬ęBusiness wins in the color"

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Xerox

EVENT MARKETING, 2006

On a visit to the dozen Russian millionaires.
Unique Road Show - «Business wins in the color" - focused on the benefits of a full-color office printing. We went through the main Russian megapolises included Moscow, St. Petersburg, Nizhny Novgorod, Kazan, Saratov, Volgograd, Krasnodar, Rostov-on-Don, Voronezh, Yaroslavl, Murmansk, Krasnoyarsk, Tomsk, Novosibirsk, Omsk, Surgut, Ekaterinburg, Perm, Izhevsk, Chelyabinsk, Samara, Ufa and Orenburg.
Each Road Show consisted of a multimedia presentation, interactive performance and workshop about the psychology of colors. Specially for performance we designed unique “Parade of Planets” Card. As well we organized kettering and decoration.
The campaign "Business wins in the color" was a prime example of successful cooperation between the two companies - Xerox and Debby.