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AUDI Zermatt

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EVENT MARKETING, 2012

 From 16th to 19th December 2012, the annual conference for top management of Audi dealer-centers from all Russian regions was held. This event gathered 100 representatives of Audi together and took place on the territory of famous Swiss skiing resort Zermatt, which is located at the famous mountain Matterhorn (4478 m) – Swiss national symbol.

The venue wasn’t chosen by chance: on the territory of ecologically clean resort, it is completely prohibited to use petrol cars, only electric cars are allowed. The concept of the conference was to make people, who work with cars every day, live 4 days without engines, traffic jams, dirty air and other attributes of megalopolises. The main point of the event was an exclusive presentation of the concept Audi Crosslane Coupe Q2.

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