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Deal - Bank

Deal - Bank

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Deal - Bank

ADVERTISING CAMPAIGNS, 2014

One of the Debby Marketing Solutions  customer  a large Russian bank set a task to create a bright advertising campaign for the next year. It should be noted that the communication channels and advertised products, almost  of all the banks are similar. So, you first need to determine a strategy, emphasizing  the advantage of the bank, which would carry less stereotypical dialogue with consumers.

We made a number of researches and  concluded that the indisputable advantage of  Dil Bank is honesty in communication with their customers. In other words transparency” of relations. Indeed, choosing a reliable bank, the issue of trust is crucial. So we decided to focus the campaign on "transparency" in all meaning. Beginning with clarity in the figures, when there are no hidden notes, and ending with transparent advertising constructions in the streets of Moscow, what was done with the help of  outdoor advertising operator Gallery. 

Advertising campaign: "Dil Bank. On transparent conditions”  includes several channels: Outdoor, POS materials, Indoor, web.